Test Market Research - Sell What People Want!

By Armand Melanson 
© lessworkmoremoney.com .  

Ever wonder why 90% - that's 9 of 10 - small business
ventures fail miserably? And what was the single
successful entrepreneur's secret to success?

The answer is so simple that it boggles the mind! How can
so many people miss it:

SELL WHAT PEOPLE WANT!

Crazy isn't it. But most people getting into business
decide what they will sell without really considering how
much demand there is. 

Always identify an existing market, then pick 
products & services to meet that demand!!!

And today it's easier than ever to find out how much
demand there is for a given product without spending a dime.
You start by picking a target market like health, biz ops,
security products, or whatever you are interested in
selling. 

Once you have the market picked, you identify 6-12 
products which fit that market. Then you sit down & you 
write out the most important keywords & phrases that people 
will likely use to find these products on the web. Once 
you have your list, you're ready to test the demand.

Go to http://inventory.overture.com/d/searchinventory/suggestion/
& use the search term suggestion tool to see how many searches were done on the most relevant terms for your products. 

You basically type in your search term/phrase, then search
Overture's records of how many searches have been done in
the last month. It gives you a count for all searches which
contain the search term. In fact this list will give you great suggestions about what phrases are most often used  to find your prospective product.

This is so easy to do, but most people don't even consider
trying it. If the product is getting very few searches, 
pick another product. This is absolutely key. You must 
pick products that are in demand. Since OVERTURE is partnered
with all the major search engines, their search records 
will tell you if people want what you are thinking of 
selling. 

So use the OVERTURE search suggestion tool and always

SELL WHAT PEOPLE WANT!

Armand Melanson
Less Work More Money
Publisher
Ultimate E-Marketing & Dropshippers Guide
web: www.lessworkmoremoney.com
email: armand@lessworkmoremoney.com